Since visitors usually ignore most website content, visual hierarchy draws users’ attention to the more important content first. They also allow you to visually separate website contents based on their importance. For example, distinct colors let users quickly find navigation elements. Emotionally connecting with customers increases brand loyalty, bringing benefits to your business.Īrt Director at Hostinger Retain Visitorsįor a web designer, knowing the right website color schemes can improve user experience, keeping the website audience longer.Ĭombined with a well-designed user interface, colors help visitors navigate your site. Since people often associate a brand with a certain color, keeping your website’s color scheme consistent helps improve brand recognition.įor a business, website color schemes also help establish customer relationships by eliciting the right emotions. If your website’s color scheme is similar to others, it can confuse customers.
Using a unique color palette helps your brand stand out from competitors. For instance, bright color schemes suit a brand with an energetic, fun, and youthful character. Your website color scheme should reflect your brand personality. Therefore, red CTAs create a sense of urgency and entice interactions. Red contrasts the website color scheme more than green, allowing visitors to distinguish the CTA easier.Īdditionally, red evokes energetic, speedy, and passionate emotions according to color psychology. It can be text, image, or button.Ī study shows that red works better for a CTA button than green.
If important elements like call-to-actions (CTAs) stand out, visitors are more likely to interact with them.Ī CTA is a part of a website that compels visitors to perform an action leading toward a conversion. Picking the right website color scheme can influence your visitors’ decisions. A conversion happens when a visitor performs a desired action on your website, such as purchasing a product or filling out a subscription form. Here are three reasons why website color schemes are essential: Boost ConversionsĪccording to a study, adjusting your website color scheme can boost conversions by up to 24%.
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